Why a Blog About WordPress for Business?
WordPress is a free, open-source personal web publishing system that can be installed and operated on your own or shared server. It’s strength comes not entirely from the basic included features, but in the ways it can be tailored to meet your needs. It’s popularity amidst the blogging boom of the last few years has brought a vast amount of plug-ins,“widgets”, templates and other modifications that make it enormously useful for many web design purposes. And, incredibly, most of these tools are available inexpensively or free.
OK, you say. WordPress may be great for college kids and hobbyists. What does it have to offer for a business? A lot. As a blog, it can be used for a variety of business communication purposes, from inter business communication to customer relations to networking. These days, business success is about networking and a WordPress blog is THE place to start for the networker. A blog becomes your home base, which you can link to from other locations on the web, bringing your following to your products and ideas. For internal use, it can be set up to allow password entry and separate user accounts. The platform can be modified to look and function in many different ways, taking it beyond the restrictions of a blog platform, though. WordPress can easily be transformed into an easy-to-manage direct commerce site using free plugins. It can be modified to allow affiliate marketers to sell items in a variety of ways. Display advertising is commonly used within WordPress. You can even set up a version that will allow you to host hundreds of individually customized blogs. Many businesses are converting their existing websites to WordPress for simplicity and economy. WordPress proponent Joost de Valk recently described working with a Holland newspaper that was able to discard a CMS component costing them 2.5 million Euros a year– for a free WordPress plugin.
The purpose of this website will be to provide you with resources for using WordPress to meet your business needs, whatever your business, be it a large corporation, a small business, brick-and-mortar or web based. There will be things here for the established business looking in transition or the casual blogger looking to take first steps toward monetization.
I’ll hope you will make this site a regular stop.